Selected work (03)
TerraVino
(01)
Service
UI-design
UX-design
E-commerce
Digital Direction
Awards
E-Commerce of the Year – Web Awards
Winner – Top UX
About
A premium wine brand sought a digital experience that reflects its heritage and craftsmanship. The new e-commerce platform seamlessly blends storytelling with effortless shopping, allowing customers to explore curated collections and discover the perfect bottle. With a refined design and intuitive navigation, the site elevates the brand’s identity while enhancing the customer journey.
Aero Optics
(02)
Service
UI-design
UX-design
E-commerce
Digital Direction
Fun fact
Aero Optics’ first shades were tested at 10,000 feet—built for sky and street alike.
About
A brand redefining eyewear with a fusion of style and performance needed a digital experience to match its vision. The new e-commerce platform balances bold aesthetics with seamless functionality, offering an effortless shopping journey. With immersive visuals and intuitive navigation, the site connects trendsetters with cutting-edge designs built for any adventure.
Greenstep
(03)
Service
UI-design
UX-design
E-commerce
Digital Direction
Awards
E-Commerce of the Year – Web Awards
Winner – Top UX
About
A sustainable sock brand set out to create a digital experience as clean and conscious as its products. The new e-commerce platform blends minimalist design with seamless functionality, making it easy for eco-conscious consumers to shop with purpose. With a focus on transparency and innovation, the site reinforces the brand’s mission—one step at a time.
Hello, I’m Simone Laurent, a digital designer specializing in e-commerce, creating innovative, user-centered experiences where visual design meets business strategy. At Pentagram in New York, I help brands grow by combining data-driven insights with creative design, guiding projects from strategy to final execution. I collaborate closely with developers, designers, and clients to ensure thoughtful and effective results. I work with Figma, Adobe CC, Framer, and other design tools with ease, always striving to deliver visually compelling and conversion-driven digital products.
